Book Promotion Swag Packages

Getting Started…

So you’re interested in swag, and like Katie’s work. Here’s some of the stuff you’re going to want to do to make sure you have as many options as possible.

First off, talk to your cover designer and verify that you’re okay to use their design for this. This might require you to buy extended stock licensing if you plan to sell items, as well as giving them away. Katie is not responsible for that end of things, and all packages are undertaken with the expectation that you will have already made sure everything is good on your end, before you submit your cover files to Katie.

Please review all fine print for information on Paper Tiger’s policies and practices, as well as information on reordering. Also, read Katie’s tips for advice on how to make the most of your swag!

Additional packs of book cards are available for $20.00 per pack of 100 when added to an existing package. There are no minimum quantities required to reorder any other items; you can repurchase as many or as few of each item as you would like, at any time after the initial package has been completed. Most of these packages are inclusive of the costs to ship your goods to you in the US, however if additional expenses are expected, or if you are an international author, Katie will let you know in the discussion around your package.

To help prevent misunderstandings, when you contact Katie to discuss the particulars of your package, include your location, and whether you are interested in additional services, such as having Katie handle the storage/shipping of your items, if you are outside the continental US.

Conventiongoer- $100

Perfect for the author who plans to network at conventions, signings, or in-person gatherings, this package includes 100 credit card-sized dual-sided book cards showcasing your cover, and providing a QR readers can use with smart phones. Katie suggests including either your website link, or a link to a freebie book and coupon code on these cards, to entice new people to check out your book. Also included are 50 dual-sided bookmarks, featuring your cover, a tagline or short blurb (1-2 sentences, maximum), and your website. Cheap to ship for reader giveaways, and perfect for advertising yourself at conventions.

Online Partygoer- $150

Perfect for the author who hosts periodic giveaways online but is on a budget, this package includes 10 pieces of book-themed jewelry matched to your book, and  50 dual-sided bookmarks featuring your cover, a tagline or short blurb (1-2 sentences, maximum), and your website. Cheap to ship for reader giveaways in a small, padded envelope, and perfect for facebook parties.

Bronze- $300

For the author who runs more regular giveaways both online and in person, this set includes 50 bookmarks, 100 book cards, 10 pieces of book-themed jewelry  designed using your book’s artwork, 1 sheet of 20 stickers, 10 buttons, and 10 keychains. and your choice of one pocket notebook, makeup compact, or mug. Providing materials for multiple small giveaways, and one medium-size prize. Pairs well with paperbacks, especially signed ones.

Silver- $500

For the experienced author seeking to deliver a larger giveaway, as well as several smaller runner-up prizes, this set includes 100 book cards, 100 bookmarks, 1 sheet of 20 stickers,  10 buttons, 10 keychains, 10 book-themed necklaces, 10 magnets, and your choice of two larger items: tote bag, makeup bag, mugs, liquor flask, makeup compact. Perfect for book launches, or occasions when you want a somewhat more substantial grand prize, as well as smaller, cheaper prizes.

Gold- $750

For the author interested in a giveaway with more big-ticket items, as well as multiple smaller giveaways. 100 book cards, 100 bookmarks, 10 buttons, 10 keychains, 10 book-themed necklaces, 10 magnets, 1 sheet of 20 stickers, and three packages including three larger items: tote bag, makeup bag, mugs, liquor flask, makeup compact, pocket notebook. This is great for supplementing a book launch, allowing the author to plan for multiple large giveaways as well as smaller ones, as well as in-person sharing.

Platinum- $1000

For the author interested in truly decadent giveaways, this package includes your choice of a trio of larger giveaway packages, or an extra large prize. It includes 100 book cards, 100 bookmarks, 1 sheet of 20 stickers, 10 buttons, 10 keychains, 10 book-themed necklaces, 10 magnets, to fill in smaller giveaways, too, and includes materials for two medium giveaway packages and one large one featuring:

  1. Your choice of three large item designs (tote bag, makeup bag, mugs, liquor flask, makeup compact, pocket notebook) with three of each item to allow for multiple giveaways.
  2. and two additional large item designs to make one of those giveaways into one mega giveaway prize.

Multi-author Platinum- $1200

For the boxed sets, shared world launches, multi-author collaborations, or publishers seeking to promote a particular genre or input, this is for the occasion requiring a variety of designs showcasing multiple authors’ contributions, as well as a grand prize, or multiple large prizes.

Items will mainly showcase the event/set/shared world, to build brand recognition, including 100 small cards, 1 sheet of 20 stickers, 10 buttons, 10 keychains, 10 book-themed necklaces, to fill in smaller giveaways, too, and includes two medium giveaway packages and one large one:

  1. Your choice of three large item designs (tote bag, makeup bag, mugs, liquor flask, makeup compact, pocket notebook) with three of each item to allow for multiple giveaways.
  2. Plus two additional designed large items to make one of those packs into one mega giveaway prize.

To showcase the individual authors, it also includes 200 bookmarks featuring multiple designs (up to 8. Additional bookmark designs following the branded template can be purchased for an added fee, as can additional quantities of bookmarks.) Any authors who wish to order additional quantities of their own designs can, following Paper Tiger’s policies on reorders.

Note: If this is for an event that does not have existing branding, art, typography, etc. there may be additional fees for Katie to design that branding prior to designing items. Contact KatiedeLong.writer@gmail.com to request a quote.

Custom 

If you want something substantially different than any of these packages, email KatiedeLong.writer@gmail.com to discuss your needs. As set forth in Paper Tiger’s policies, small changes can be made to existing packages for $5 per item substitution, however if these are not sufficient, or if you would like to request an item not listed, contact Katie. Katie’s happy to design a custom package for you. These are merely examples designed to accommodate a variety of needs. Additional items not listed as examples in the lists may be available, as are additional designs where desired.

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